Enrollment Task Force

The Enrollment Task Force (ETF) has been called to provide recommendations to address the current environment of declining enrollment. The decline of enrollment at all student levels impacts UNM in all areas, and demands a university-wide approach to address recruitment and retention of traditional and non-traditional segments of students.

This task force will be charged with developing recommendations to increase enrollment at all student levels and multiple market segments.

Reports & Documents


The task force has been divided into multiple sub-committees addressing specific enrollment tactics and challenges. The subcommittees and samples of focus areas are listed below.

  1. Admissions & Financial Aid: Recruiting of beginning freshmen and transfers students, as well as providing financial aid that encourages enrollment
  2. Affinity Group Outreach: Getting recruitment support from groups including alumni, parents, community members and more
  3. Graduate Enrollment: Recruiting advanced degrees from UNM and other universities
  4. Marketing, Revenue & High-Tech Innovation: Marketing to various audiences, including online program markets, and enhancing institutional offerings through innovative tech tools
  5. Non-traditional Undergraduate Enrollment: Recruiting non-degree, returning and adult learners
  6. Undergraduate Retention: Retaining enrolled students through student support and advising strategy

Task Force members

Co-chair – Terry Babbitt, Office of the President, Division of Enrollment Management
Co-chair – Christos Christodoulou, School of Engineering

Pamela Agoyo, American Indian Student Services
Dana Allen, Office of Alumni Relations
Angela Beauchamp, College of Fine Arts
Daniel Borrego, Bursar’s Office
William Scott Carreathers, African American Student Services
Andrew Castellano, Family Development Program
Rosa Isela Cervantes, El Centro de la Raza
Julie Coonrod, Graduate Studies
Robert DelCampo, University College, Innovation Academy
Matthew Hulett, Admissions Office
Karen Gardner, College of Arts & Sciences
Corine Gonzales, Admissions Office
Sydney Gunthorpe, CNM
Madeline Kee, College of Arts & Sciences
Debby Knotts, Extended Learning
Eric Lau, College of Fine Arts
Alice Letteney, UNM Valencia
Brian Malone, Student Financial Aid Office
Health Mechler, Office of Institutional Analytics
Mark Narvaez, Graduate student
Mark Peceny, College of Arts & Sciences
Pamela Victoria Pyle, College of Fine Arts
Ethan Rule, University Communication & Marketing
Pamela Sedillo, College of Population Health
Pablo Torrez, Global Education Office
Laura Valdez, University Advisement
Krystal Lynn Ward, College of Pharmacy
Craig White, Anderson School of Management